The successful introduction of Quiksilver was made possible through the strategic guidance of Retail Is Details, who played a crucial role in advising and assisting Khatib for General Trading company throughout the process.

Leveraging their expertise, Retail Is Details supported Khatib for General Trading in obtaining the Quiksilver franchise rights, navigating the intricacies of brand integration and market positioning.

The first Quiksilver store on Verdun Street opened its doors, becoming a beacon for surf enthusiasts and fashion-forward individuals alike. With continued consultation from Retail Is Details, the Quiksilver brand flourished in Lebanon, expanding to a total of nine shops strategically located across the country. This success story stands as a testament to the synergy between Retail Is Details and Khatib for General Trading, illustrating how their collaborative efforts transformed a brand into a widespread fashion phenomenon, bringing the spirit of surfing to the heart of Lebanon.